6:45am: I listened to 101.1 KLRC on the way to the barn to feed the horses.
KLRC is a Christian station out of Siloam Springs, Arkansas. I really enjoy listening to KLRC because all of their music is uplifting -- it is a great way to start the morning. I know from listening that KLRC is sponsored by John Brown University and many of the announcers are students. I am very impressed with how professional the station is! Commercials are pretty limited to JBU advertisements as well as advertisements from their "ministry sponsors."
7:00am: My friend is wearing a Justin Boots hat
It is interesting to me that people pay money to advertise for free. I do the same thing -- I love my John Deere shirt! It is probably our society's obsession with brand names that causes us to do this. I usually do not take much notice about what people are wearing, I guess that is going to change today.
7:30am: I listened to 101.1 KLRC again on the way back home.
8:00am: I listened to Pandora Internet Radio while I got ready this morning.
Pandora is really cool; I get to choose they type of music I want played for free with very limited interruptions! To listen to Pandora, you simply create a free account then choose an artist or song you want your "radio station" modeled after. Pandora rarely interrupts your music with an advertisement, most of their advertisements are simply on their website. This morning I saw advertisements for Wendy's, AT&T and Carrie Underwood. When I saw the Carrie Underwood advertisement I was listening to "Taylor Swift" radio so I believe that some of the advertisements may be targeted to listeners who are listening to certain artists or genres.
9:30am: In class I saw people wearing clothing with logos.
Today in class I took notice of what people were wearing. About 1/2 the class was wearing clothing with a visible logo. The following are some of the brands/logos that I saw: Gucci, Polo (Ralph Lauren), University of Arkansas, Victoria's Secret (PINK line), Nascar, Corona and Bentoniville High School. I was suprised that so many people were wearing logos, but then I looked down and realized that I was wearing a "Block and Bridle Club" t-shirt. I am president of Block and Bridle Club at the University of Arkansas and I am proud to advertise the club, but I was doing so without even thinking about it!
11:00 am: I got on Facebook.
Facebook is full of media! Not only are there ads directed at me based on information that I put in my profile (for example, I saw: The Animal Rescue Site, Equine Hits, Adobe and Horse.com) but there are also advertisements about events going on in the Fayetteville area. Besides the paid advertising, individuals also advertise on facebook. I've been invited to "become a fan" or "join a group" of local businesses, politicians, organizations, clubs, etc. Individuals also post videos and photos. This morning I "became a fan" of the D.E. King Equine Program and invited 10 people to "become fans" as well.
12:30 pm: Attended "When the Ink Runs Dry: the Future of the News Business"
During this forum, the panelists discussed the news business. A few of the panelists showed us their websites (PolitiFact.com , PublicIntegreity.org and ArkansasOnline.com as well as several additional websites that are owned by the Arkansas Democrat Gazette). Not only we're we hearing about their opinions about the future of media, we were also exposed to media via websites.
3:00 pm: Checked my e-mail.
After I ate lunch, I checked my e-mail. Along with some emails from my mom and sister, I had some e-mail "deals" and advertisements. I had e-mails from Barnes & Noble, DKNY, FastWeb Scholarship website, and Vera Bradley. I have a junk mail filter that takes "junk mail" into a "spam" folder. In my "spam" folder I had a probably bogus offer to win a $500 Amazon.com gift card for filling out a survey. I am beginning to no longer give stores my e-mail address. I rarely look at special e-mail offers from stores. There are a few stores that I do enjoy receiving discounts from but other than that it is mostly just frustrating having to delete the "junk" to get to important messages.
3:30 pm: Listened to a Stoney LaRue CD in the car.
On the way to and from West Fork to bathe my horse, I listened to a Stoney LaRue CD in my truck.
5:00pm: Watched the Outdoor Channel while I ate dinner and did homework.
While I only had the television on for noise in the background, I did notice that I looked up when I heard an interesting advertisement. Most of the ads on the outdoor channel are for bow-hunting equipment, camouflage, guns, tree-stands, blinds, and other outdoor channel shows. I remember the advertisement for Rage Broad-heads because it was very funny. I also really enjoyed the advertisement for the show Heartland Bow-hunter because it had really great music and cinematography.
7:30pm: Watched ABC's Flash Forward.
Flash Forward begins at 7:00 but JP and I recorded it and started 30 minutes late so that we could skip the commercials. We really did skip all of the commercials except for the Mac commercial. I love watching the mac commercials, you know, the ones that start "Hi, I'm a Mac," "...and I'm a P.C." Apple advertises their Macs very well; the ads are funny and describe the computers as very user friendly. In fact, I have a Mac and I am using it right now and it is extremely user friendly.
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